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Feb 15, 2019

Contrary to what many people think, writing powerful ad copy does not require that you ooze with creativity - it only requires that you use a proven ad copy template. I’ve experienced a lot of my success with platforms like Facebook Ads and Google Adwords using this principle, and I can tell you that it works.

This...


Feb 8, 2019

Mental models may be new to you, and I hope so - because I LOVE giving you tools that can help you amplify your success across the board. Mental models are structures around the way that you think - planned, intentional decisions you make ahead of time about how you will handle certain situations or how you will go...


Feb 1, 2019

Facebook dynamic ads are a tool for your ecommerce toolbox you have got to know about - and the ironic thing is that whenever I travel to conferences and hear big name ecommerce sellers speak, none of them seem to be talking about this incredible tool. In my experience, it increases your conversion rate like almost...


Jan 25, 2019

It may seem strange to you that I’m going to talk about the reasons I meditate on a marketing and eCommerce podcast. But the subject of meditation fits hand in glove with doing business and life well.

There is not one reason why I meditate - but the short answer is that I do it because of the tremendous benefits...


Jan 18, 2019

You can find posts and podcast episodes about business lessons everywhere. They’re a dime a dozen. The reason I say that is that most of them are written just to get Google rankings, not to convey legitimate, valuable content you can use in your business.

This episode is NOT that. It’s the polar opposite.

If you...