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Sep 21, 2018

There are some pieces of marketing advice that you should never tire of hearing about, and selling based on price points vs unique propositions is one of those pieces. For this 25th episode of Marketing For eCommerce we flashback to episode 2, where I shared the 2nd deadliest eCommerce marketing sin - price...


Sep 14, 2018

Education-based marketing is a solid fundamental that you need to be leveraging in your business, and it’s so simple many people consider it an eCommerce hack. If you implement the 3 strategies I outline on this podcast, you’ll see higher engagement rates, more repeat buyers, and a stronger presence in your market....


Sep 7, 2018

No longer confined to the copywriting and journalism industries, a swipe file can lead to new avenues of creative marketing in your eCommerce business. Starting, maintaining, and referring to a swipe file can be a fun process, and I explain 3 methods to consider on this episode of Marketing For eCommerce. I promise...


Aug 31, 2018

No matter what type of eCommerce product you sell, you need to be marketing to your buyers through targeted sales pages. No matter who is buying your product, they’re all seeking for a variation of the same result, goal, or benefit. Take for example Hydro Flask bottles. No matter which type of buyer is consuming the...


Aug 24, 2018

Finding your best niche market is the #1 thing you can do to increase your chances of success in eCommerce. The importance of honing in on your target market is even more important than focusing on your product’s features. On this episode of Marketing For eCommerce, I reveal the top 4 criteria you need to...