Mar 8, 2019
On this episode, I share one of the BEST ways you can increase your revenue overnight: abandoned cart best practices. Really, this is a game changer beyond any other you might hear about. Increase your revenue by at least 60% with these simple and often neglected follow up sequences. I’m going to walk you through the different ways you can go about doing it and show you how effective it is in real life.
That’s a LOT of people bailing out at the last minute. But the incredible thing is that 75% of them say they intended to go back and purchase - they simply forgot or got distracted. Think that through for just a second and you’ll realize that when you do NOT follow up on abandoned carts, you’re doing your potential customers a DISSERVICE. That’s right. You’re actually HELPING 3 out of 4 people who abandon your shopping cart when you send them reminders.
Look over those reasons… every one of them are issues you can address positively. First, figure out how to be clear about shipping fees up front and don’t charge higher rates than you need to. Second, do NOT force users to create an account in order to purchase your products. Simple. Third, provide potential buyers a reminder about the items they left in their cart. Stats show that 75% of people who abandon their cart intend to come back, but life distracts them. You can help with a few gentle reminders.
How do you actually DO abandoned cart reminders effectively? There are 4 primary platforms you can use...
Email: I always recommend a 10-day long sequence including 6 emails. Over that time frame, switch the angle, offer complementary products, etc. And leverage automation to make it happen.
I’ve been doing email long enough to know that it’s incredibly effective. 45% of abandoned cart email reminders are opened. 21% of those opens result in a click-through. 10.7% of them will convert.
Facebook Messenger: On average, you can expect a 50% increase in revenue when you send 2 to 3 notifications at 24 to 48 hours after abandonment. But be careful, Messenger is the one place where you can easily overexpose. Go easy.
Facebook Ads: I always recommend two types of ads - Dynamic Ads & Come Into Messenger Ads - which I cover in another training. Dynamic ads work well to capture new audiences but they are also tremendously effective when used for abandoned cart sequences.
Google Ads: Nobody really does Google Ads but they are extremely powerful and honestly are not that difficult to set up.
In my view, you should be using ALL of these to reel in those potential buyers who were interested enough in your product to put it in the shopping cart in the first place.
On this episode, I provide 4 specific abandoned cart best practices when it comes to follow-up emails… and since I recommend you do all of them it’s likely you feel a bit overwhelmed. That’s OK, but don’t let it immobilize you. Start with one. Put it into place. Get it rolling.
I suspect that as you begin to see the results of that one, you’ll have the motivation to put the next one in place, and so on, and so forth. Keep it up. You’ll chip away at it one at a time until everything is rolling and you’re capturing all the revenue you’ve been losing.