May 18, 2018
Posting ads on Facebook is often seen as the holy grail for digital marketers and eCommerce professionals. Sadly, the vast majority of eCommerce marketers aren’t playing the Facebook marketing game the right way, simply because they don’t know the rules! On this episode of Marketing For eCommerce, I explain the #1 mistake everyone’s making in posting ads on Facebook and how YOU can start viewing Facebook ads as an investment into the future success of your business. Don’t miss this episode!
Even marketers who don’t sell in the eCommerce space understand the importance of posting ads on Facebook. But what people don’t understand are the nuts and bolts behind the Facebook algorithms. It’s designed to do the heavy lifting for you! The #1 mistake people make is not understanding how the Facebook marketing process works. This is not a process that you should simply guess at and hope for the best. When done well, posting ads on Facebook can be one of the greatest marketing assets your business will have.
eCommerce marketers spend an inordinate amount of time writing
the perfect copy, selecting the best image, and coming up with the
greatest tagline for every. single. ad. Thus, they only run a
handful of ads at a time. This is NOT the best way to create a
winning Facebook marketing strategy. Here's why.
Facebook’s algorithm is designed to work best with OPTIONS. You’ll see much higher success rates if you give the algorithm a variety of images, copy, taglines, and potential audiences to work with. To hear my full explanation on why this is the best way to approach posting ads on Facebook, listen now to this episode.
Posting ads on Facebook can become expensive, especially as you
begin to run dozens or even hundreds of ad campaign combinations.
Don’t let the cost scare you away! It’s time to start viewing your
marketing and advertising dollars as an investment. It WILL provide
valuable insights into your business and how your target market
interacts with your business online.
This ad money mindset is crucial if you want to move forward with your eCommerce business and become scalable. After the first few rounds of running many ads, you’ll start to see what’s working the best. That’s where you should then devote your budget.
It’s a fact, most people aren’t posting enough ads on Facebook.
But this is easily fixable! My call to action to you after
listening to this episode of Marketing For eCommerce is to simply
start running more ads! Start experimenting with content, titles,
and especially images - they’ll bring in 80% of your clicks.
For those of you who aren’t currently posting ads on Facebook? I guarantee that if you start posting ads and keep this information in mind, you’ll see higher success rates in your eCommerce business. And don’t forget to listen to the full audio for this episode for all the details.
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