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Aug 16, 2019

Model this company's effective marketing strategy to increase sales in your eCommerce business. In this episode, I feature a fast-growing company you’ll want to pay attention to. Find out what they’re doing and how you can learn from them. Take what they’ve done and start building your swipe file. That’s what...


Aug 9, 2019

In eCommerce business, you have the opportunity to experience huge success through failure. But to reach that, you have to be willing to look a little foolish. Today on the golf course, I was reminded how so many aspects of my game relate to business. Both involve a lot of trial and error and permitting myself to...


Aug 2, 2019

In this episode, I talk about volatility in business and how, if channeled properly, can radically change your eCommerce business by strengthening it. I’m talking about building an antifragile business, which is something that cannot be easily broken. When something is fragile, it falls apart when stress is...


Jul 26, 2019

Some of the most impactful branding advice I’ve ever received was how to use customer service touch points in my business. This advice came from my friend and mentor Juju Hook. She was a branding expert for Fortune 500 companies for over 25 years. She taught the importance of touch points and how to translate them...


Jul 19, 2019

The missing piece to profitability in most brands is the use of post-purchase systems. There are some have-to’s to effectively grow a brand. You have to build an audience, nurture the audience to convert them into sales, and maximize average order value (AOV). But the post-purchase system is where the profit lies....